← All workLoop 01
Brand Master Jr: One mark, limitless uses.
- Client
- Brand Master Jr
- Sector
- Business agency
- Scope
- Logo identity
- Studio
- SiF8
Loop 01The brief
An agency that does many things needs a mark that can too.
Brand Master Jr delivers business, branding and social media solutions. The logo had to say versatile and limitless without becoming complicated.
- Is it appropriate?
- Does the style make sense for the industry and the audience?
- Is it distinct?
- Does it stand out, or get lost in the sea of competition?
- Is it simple?
- Too many details are distracting and forgettable.
- Is it versatile?
- Can it adapt to everything it will be placed on?
Loop 02The loop
B, M, an infinity loop and a butterfly.
The two initials are drawn from the same straight strokes. Mirrored, they close into an infinity sign: limitless possibilities. Read again, the wings of a butterfly: adaptability.
- Letter B
- Letter M
- Infinity
- Butterfly
The symbol
Loop 03Surfaces
Colour first. Reversed or black when it must be.
Three versions cover every background the agency will meet.
Preferred. Simple or light grounds.
Main
The agency’s purple.
Dark support
Near-black with a purple cast.
Light support
A soft pink for contrast.
White support
Space.
Tap a colour to copy it.
Loop 04Small
Still a symbol at 64 pixels.
Straight strokes and even gaps survive being tiny.
256, 128, 64 and below.
Adaptive, innovative, comprehensive.
Loop 05In use
On the desk, on the screen, on the wall.
Limitless, on purpose.
Versatile. Adaptable. Comprehensive.
